What is email marketing?
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email Marketing is a must?
In today’s modern digital world, email marketing has the greatest boom for business.If you are not used email marketing for your business already, now is the time. Working with a good marketing adviser will make the process simple and cost-effective. With a well strategic approach, proper guidance and a strong message to benefit your business.
Advantages of email marketing:
- Better Ability to Track Sales and User Engagement
- Permission-based
- Conversions and increased sales
- Environmentally-friendly
- Time-saving
- Real-time marketing
- Get more from doing less
- More Frequent Communications
- Look professional
- Market with a personal touch
- Get immediate results
- Attract new clients
- Improve visibility
- Reduce Overhead Costs
