Inbound Marketing:
It is a technique for drawing customers to products and services via content marketing, social media marketing,search engine optimization, and branding.
Inbound marketing provides information, an improved customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs, and entries on platforms.
Compared with outbound marketing, inbound reverses the relationship between company and customer. In fact, while is going to push the product through various channels, inbound marketing creates awareness, attracts and helps new customers with channels like blogs, social media, etc.
Advantages:
- Cost-effective
- Permission-based
- Higher ROI
- Increases visibility and brand awareness
- Increases trust
- Build good traffic and leads
Disadvantages:
- Can be time-consuming
- Limited scope
Outbound Marketing:
Outbound marketing is a traditional marketing.It is a kind of marketing in which the particular company initiates conversation and sent direct message to an audience. Outbound marketing TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, catalogs, etc.) it is costly and the ROI is much lower than inbound marketing.outbound marketing fully opposite to inbound marketing in that where the customers find when the need of you.
Advantages:
- Reaches people who may not know to search for your product or service
- Quick ROI
- Greater control over targeting
Disadvantages:
- High cost
- Customers aren’t always ready to buy when the message is received
- Interruption Marketing
- Communication is one way
