They are some people begin to write the blog and many managed their own website for some time and they don’t know about SEO and to use it.
SEO stands for Search Engine Optimisation. In this technique, we rank our websites higher on search engine result pages (SERPs). We can rank our websites in this search engine platforms Google/Bing/Yahoo/etc. Two types of SEO On-Page SEO & Off-Page SEO.
In On-Page SEO we will do everything on our website to help you rank higher in search engines, such as page titles, internal linking, URL structure, keywords, & meta descriptions, etc.
On-Page Search Engine Optimisation
Page Titles
Page titles play an important role on your site. Each page should have a unique title to rank better, which mainly includes keywords for that page.
Meta Description
Meta description is a snippet of up to about 155 characters long – a tag in HTML – which tells about page content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.
- Have meaningful & relevant META description
- Ensure all primary Keywords are present in meta description
- 155 char limitation. Use the space effectively and fully
- Include a Call to Action
- Include Brand names
URL Structure
Use search engine friendly URLs for all pages because they will bring better crawling to the website. Short URL brings good results, however, that is not the only factor.
URLs that include targeted keywords, also perform better. These type of keywords can also be a major influence. For example, pixelweavers.in//keyword would perform better than pixelweavers.in/365/738/subfolder/keyword etc.
Body Tags
While writing your articles, you should make content smaller into paragraphs & sections to make easy to read. In this H1, H2, H3, H4, etc. tags are used.
Generally, H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important in your content. This is why keyword rich headlines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
Keyword Density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.
How to calculate keyword density:
- KW = (Number of times Keyword is present / Total Number of Words) * 100
- Recommend 1 to 2% keyword density
- Use SEOQuakefirefoxadd-on or search status firefox add-on to check keyword density
Image SEO
All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.
You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.
Internal Linking
An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either “external” or “internal” depending on their target or destination. Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another section of the same webpage or to another page of the same website or domain is considered internal.
Meta Tags
It is an element in HTML that interacts with the search engines. Meta tags contain two attributes which used always they are:
NAME:
It is an identification of the type of meta tag(Eg: keywords, Description)
CONTENT:
It provides information about our site to search engine and then search engine crawl our website for information.
