Many small companies failed to decide which type of marketing to do, because of the low budget.
Which type of marketing to best reach and best ROI(Return on investment) for the money I spend?
This question rises every day to marketers. Traditional marketing Vs Digital marketing is still one of the best debates in most big companies when making their marketing strategy!
But definitely, digital marketing is gaining its share of importance.
Traditional Marketing:
Traditional marketing is the olden modes of marketing that we are using from the beginning of marketing and advertisements. This method is tried and tested methods of reaching the customers. They have been there for a long time now and they work well. This includes:
- Television.
- Newspaper.
- Radio.
- Flyers.
- Magazines ads.
- Billboards by the roads and highways.
Benefits of Traditional Marketing:
- Target Local Audience.
- More personal.
- New Audiences.
Digital Marketing:
Digital marketing is the new age marketing method With the help of the internet so we can create awareness or promote brands through the internet, but also give them a global platform to reach a worldwide reach. It is of the internet will have its influence in every realm of life.
It includes the following:
- Social media like Facebook, Twitter, or Instagram.
- Business networking sites like LinkedIn.
- Email marketing.
- Paid Ads.
- Blogs.
-
Backlinks for viral content.
Benefits of Digital Marketing:
- Reduce cost.
- Real-time result.
- Brand Awareness.
- Good publicity.
- Global focus.
